Tying it all together – Introducing BaseMedia Racing

Announcing the BaseMedia Racing Team…racing in red and black. And depending on our mood, sometimes all red or all black.

You might ask, why would a team allow the use of different colors? Because the Chief said so? No. There are times when it’s ok to express yourself in different colors, as long as the sponsor logos look fantastic, per our GM of visual expression, Brian Lucas.

The team founders are also the same rabble that served up that tasty cycling espresso ride called the D-linquents – a merry band of road racers with a healthy desire to call in sick on Fridays and ride through the Motor City, with required coffee stops.

I’ve had many people question my sanity for sponsoring a cycling team (ok, not just about this). But anyone that has put in a ton of miles knows that you get more than you give when it comes to cycling. Someone had to do it.

What is BaseMedia? Why were we Armcandy? What is Detroit Magic Child? Why would you GoChainless? And what’s with the Churchills Cigar Lounge logo? Just ask. In the end, we tie it all together, like the rug.

So, more details to come as we start racing, but for now, look for us rolling into a coffee shop near you, clad in black and red lycra. Or all red. Or all black.